Question 1

What do I get for my money?

Accepted Answer

Your ad is played minimum once per show and can run 3–5 times per day depending on slot selection.
Placement options: before the movie starts or during the interval or both
Campaigns run in weekly blocks (Friday to Thursday).

Question 2

Are the rates fixed?

Accepted Answer

No. Rates vary by region, chain, movie, and season.
Blockbuster weeks attract premium pricing (50–200% higher).
Base rates apply for regular weeks; dynamic pricing ensures fair value.

Question 3

What does the cost include?

Accepted Answer

Only ad spot placements.

Question 4

When must I submit creatives?

Accepted Answer

Campaigns start only on Fridays.
Final creative and payment must be submitted by 1 week, prior to launch.

Question 5

How do I know my ad was played?

Accepted Answer

Inspection passes will be provided on request.
Clients may request in‑person inspection at theatres.
Certificates of exhibition issued after campaign completion.
Screen‑wise occupancy and log reports available, on request (with a nominal cost)

Question 6

What formats are accepted?

Accepted Answer

Slides: 2048 × 858 px JPEG, 300 dpi.
Videos: MOV or MP4, high resolution.
Audio: WAV files.
Minimum commitment: 10‑second clip, 1 show/day, 1 week.
Any other variations will be informed otherwise before submission.
All formats are finally converted into screen format (*J2K) before usage.

Question 7

What audience size can I expect?

Accepted Answer

Each show attracts 80–400 viewers, depending on theatre and film you choose (as per availability). It is on a first come first serve basis.
Multiplexes deliver affluent, urban audiences; single screens capture mass regional reach.

Question 8

Which locations can I target?

Accepted Answer

Nationwide coverage: 9,000+ screens across multiplexes and independents.
Custom targeting by city, chain, or screen type available.

Question 9

How quickly can my campaign go live?

Accepted Answer

Approval usually comes within 24 hours.
Campaigns can start from the selected Friday once creative and payment are cleared.
Advanced planning is always recommended to claim a time‑sensitive promotions.

Question 10

Do I need to produce my own ad?

Accepted Answer

You can supply your own video or audio slide.
If you don’t have one, Zerodot Plus offer basic production services (simple edits, voiceovers, text animations), under a separate creative production package.
This ensures even small businesses can get started without heavy creative costs.

Question 11

Can I target specific movies?

Accepted Answer

Yes. You can choose blockbuster releases for maximum visibility or regular films for cost‑effective reach.

Question 12

What kind of businesses benefit most?

Accepted Answer

Local restaurants, coaching centres, academic institutions, jewellery shops, real estate developers, D2C brands, hyperlocal festival offers, and event organisers see strong returns.

Question 13

How is payment handled?

Accepted Answer

Payment is collected upfront, and refunds are processed only if slots become unavailable due to force majeure cases or show cancellations. In that case you will also have an option to use the credit on a later schedule.

Reach Mass Audiences

On Cinema Screens

Our Reachout

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Why it works

HOW it works

Frequently asked questions